How to Design a Website 101 - For Beginners
Publish & Check Your Website
When publishing your website, always keep the "golden" copy on your PC, and copy it to your host server. This may be accomplished with an FTP program, or a menu item in your Web design software. In frontpage it is at Menu->File->Publish. Once you have published your website on your host you can type the url into your browser and view it. It is very important to make any changes or corrections to your "Golden" copy on your pc, and then re-publish. DO NOT edit content on the host server.
Check your Website on Different Browsers
Check your website out, test all the features, preferably on several of the
most popular browser types, since it may look different to different users,
depending on their browser type, browser version, screen size, pc or mac, etc.
Here are the top browsers listed by popularity (results taken from
browser usage stats
In IE also try viewing your page with different size text (Menu->View->Textsize), or encoding.
It may also be a good idea to check your website for "code compliance." Use the free HTML Validator Tool: http://validator.w3.org. Clean HTML code will most likely make your website appear consistent across the many versions of browsers now in existence (and in the future).
Before you submit to the search engines, it is recommended your website be
complete and functional as well as have meta tags set which accurately describe
it. These meta-tags are:
By using the max character guidelines above, and adding meta-tag words which match the content of your webpages, your website will be more friendly to the search engine robots, and hopefully will rank higher. By violating these guidelines, search engine robots may skip your site altogether. To get ideas for meta-tags, you might want to look at the websites of your competitors. Open their webpage in Internet Explorer and go to Menu->View->Source and view their HTML. I wouldn't spend alot of time worrying about meta-tag optimization however, since it doesn't carry much weight for most modern day search engines.
Search Engine Submission
There are many search engines out there, but according to MediaPost's Jan 2006 survey of the largest search engines with the percentage of all searches done, the top 5 dominate the market and if you can submit to all five of them, your job will be over 90% complete.
Try these free Search Engine Submission links:
After Search Engine Submission expect to wait 1-5 weeks before all the search engines index your site. Since the search engines are slow at indexing, your web traffic will be a slow upward trend if depending on search engines alone. I suggest monitoring your website statistics (unique visitors, pageviews, referring source). Web stats are provided by most hosting companies. Google Analytics is also an excellent free website stats program which I highly recommend.
Warning - submitting your website repeatedly (more than once a month) to a search engine can be regarded as spam, and get your site kicked off the search engines. Repeated submission WILL NOT make you rank higher!!
Search Engine Optimization (SEO)
The best way to improve your rankings in Search Engines are:
Since Google is by far the biggest search engine it might be helpful to know a few secrets to their rankings. These tricks are really quite easy for the beginner and produce good results. You may want to install the google toolbar into your Internet Explorer browser. It will quickly show the page rank of any site you visit.
You will see many adds for SEO services, be careful, especially if they charge a fee, and promise high rankings. Here's what Google has to say about them. www.google.com/support/webmasters/bin/answer.py?answer=35291
If you want more hits NOW, see the advertising and marketing faq. You can instantly turbo charge your marketing by using Adwords, and get a flood of traffic in mere hours for $0.10-$10.00 per click depending on the popularity of your keywords.
Also look at these free tools for SEO
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